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AI garment reconstruction: Serena Williams, US Open 1999. Pale yellow Puma tennis dress with white side panels and narrow dark edging.

Match kit · AI garment reconstruction.

Serena Williams · 1999

First-major yellow

The yellow Puma dress from Serena’s first Grand Slam singles victory.

Athlete
Serena Williams
Tournament
US Open
Date
August–September 1999
Design
Puma · Amy Denet Deal
Tournament finish
WSingles

The original look

Serena Williams serving in her yellow Puma dress at the 1999 US Open.

Simon Bruty / Sports Illustrated / Getty Images · Editorial reference; public reuse permission has not been obtained.

View original photograph & source ↗

The story behind the look

Puma designer Amy Denet Deal created the yellow dress Williams wore during the 1999 US Open. White side panels and narrow dark edging frame its fitted, sleeveless silhouette.

Williams defeated Martina Hingis for her first major singles title at seventeen. The dress subsequently went on sale at Puma’s first US store, connecting a breakthrough sporting moment with the beginnings of her fashion influence.